30 January 2024:
Multan Sultans, the most successful team in the history of HBL Pakistan Super League, have taken The Current on board as the Digital Media Partner.
The Current (thecurrent.pk) is Pakistan’s first digital news-lifestyle platform. The Multan Sultans fans will be able to consume engaging and behind the scenes content through this platform in the lead-up to and during the ninth iteration of the HBL PSL.
The MoU signing ceremony took place at The Current’s headquarters in Lahore.
Multan Sultans General Manager Hijab Zahid: “We are delighted to have The Current as our Digital Media Partner. Over the years, The Current has established itself as a credible and respected platform through its unique and innovative news coverage and considering how Multan Sultans, as a team, has been at the forefront of innovation on and off the field, this is a perfect partnership.
“I am sure the Multan Sultans and Pakistan cricket fans will enjoy The Current’s content during the HBL PSL.”
The Current Founder Marium Chaudhry: “The presence of Multan Sultans has modernised the brand of the HBL PSL as they have undertaken exemplary inclusivity initiatives and perfectly blended the use of data and analytics on the field. We are huge Multan Sultans fans and are looking forward to be their digital media partners, cheering them on as they ace to win this year’s HBL PSL cup.
“Our highly creative, young and skilled team is excited to work with Multan Sultans, producing super fun and unique content you really, really won’t find elsewhere.”